Here’s my list of moto culture’s true tastemakers, purveyors of style, class, and community. These are the people and places that inspired me to go all in on building something for the culture we love. - Eric Fulton

Butterscotch LBC

132 Linden Ave, Long Beach, CA 90802

Butterscotch LBC is a moto-inspired menswear shop in Long Beach blending vintage style, premium gear, and laid-back California cool.

Inside a retail store with clothing racks on the left and right, a red Ducati motorcycle in front, and a shopper browsing at the back. Sign reading 'Buffaloscuh MOTOR & BEAN CALIF.' is visible at the back.

Jane Moto

396 Wythe Ave, Brooklyn, NY

Jane Motorcycles is a Brooklyn-based brand fusing custom bikes, USA made premium riding gear, and cafe culture—all with rugged style and purpose-built design.

Interior of a modern motorcycle shop and cafe with motorcycles on display, a white counter with coffee equipment, bar stools, wooden wall paneling, and merchandise in a spacious, well-lit setting.

Mad House Moto

24 Blue Hill Ave Boston, MA

MadHouse Moto is a Boston-based custom motorcycle shop and creative hub, blending expert bike builds with a café and community space.

Line of motorcyclists wearing helmets and riding bikes, parked in front of a building with a large white MHM sign.

Tarnish

1948 W Chicago Ave, Chicago, IL 60622

Tarnish is a woman-owned moto boutique in Chicago offering vintage-inspired gear, apparel, and a strong community for riders of all kinds.

Interior of a clothing store with racks of apparel, helmets, and accessories, brick walls, vibrant mural, and customers shopping.

Barber Vintage motorsport museum

6030 Barber Motorsports Pkwy, Leeds, AL 35094

Barber Vintage Motorsports Museum is a six-floor, rider-focused museum in Birmingham showcasing the world’s largest motorcycle collection, complete with café, restoration shop, and trackside vibes.

A museum exhibit featuring vintage race cars, motorcycles, and miniature vehicles displayed on multiple levels with various models and colors.

The Iron Horse Hotel

500 W Florida St, Milwaukee, WI 53204

Iron Horse Hotel is a rider‑centric boutique in Milwaukee’s Walker’s Point, blending rugged industrial style with luxe stays, bike amenities, and a buzzy bar/restaurant scene.

Interior of a vintage-style room with a motorcycle on display, surrounded by classic furniture, wooden display cabinets with collectibles, and warm lighting.

Bike Shed Moto Co. LA

1580 Industrial St, Los Angeles, CA 90021

Bike Shed LA is a 30,000 sq. ft. moto clubhouse in the Arts District—part restaurant, part gear shop, part custom bike gallery—built for riders and the culture they love.

Interior of a motorcycle-themed cafe with two bikes displayed on a raised platform, potted plants, a counter with coffee equipment, and warm lighting.